Apr 20, 2023
Mike Hennan
This week Stephanie Rodin chats with her guest, Mike Hennan. The two chat about marketing as a whole, and more specifically in dentistry. He offers his expert advice for a startup’s website, where the focus should lie in the beginning, and how to adjust the website’s offerings along with the business’ growth.
In this episode, we discuss:
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How Mike became so knowledgeable about dentistry without studying it
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What he was actually educated in, and how it along with his family helped shape what his business actually does
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Where his niche market was found
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Who he works with, and the extra branch added to the message in their marketing when working with specialists
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What levels of marketing PatientBoost offers to their clients
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Mike’s advice for a startup’s website, where the focus should lie in the beginning, and how to adjust the website’s offerings along with the business’ growth
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What Mike thinks about using Chatbots on your dentistry website
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Why he says Google Ads make a difference, and how PatientBoost boosts your search rankings
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What the process of working with PatientBoost looks like for their clients, and their inspiring efforts to offer loyalty and care in what they provide
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How the possibility of a recession is affecting the dental industry, and their suggestions for finding success in your practice and your relationships during this time
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What he sees as the biggest takeaway for using the services of PatientBoost
Mike Hennan loves dentistry as much as you can without being a dental professional. He loves helping dental practices and industry partners devise the best marketing strategy to help them attract their ideal patients/clients and grow their business.
He is the co-founder and head of sales & partnerships at PatientBoost - The Business & Marketing Consultancy for Growth Minded Practice Owners. He is also the co-founder & CEO at the Dental Business Association - The Association for Dental-Focused Service Providers, and is the host of the Growing A Dental Practice Podcast - inspiring the next generation of practice owners.
Website:
https://patientboost.dental/
Facebook:
https://www.facebook.com/patientboostofficial
Instagram: https://www.instagram.com/patient.boost/
LinkedIn: https://www.linkedin.com/in/mikehennan/
YouTube: https://www.youtube.com/channel/UCOebfFE7zJSKeoOWqaH6tBg
Podcast: https://patientboost.dental/dental-podcast/